Blog — Fresh Metrics

Events are Google Analytics 4’s Superpower: Here’s How to Use Them

Events are a new feature in Google Analytics 4, and when used strategically, they are GA4's superpower! Let's dig into events, and you can use them in your business to track and analyze your data effectively.

Business, Web AnalyticsKarla ZamoraApril 26, 2023google analytics, marketing analysis, ga4, ga4 eventsComment

9 Steps to Make Your Business More Measurable

Business, Web AnalyticsKarla ZamoraApril 19, 2023google analytics, marketing analysis, ga4Comment

Some Assembly Required: 5 Tips to Optimize Your GA4

Implement these 5 tips to optimize your GA4 setup and have all your essential data at your fingertips.

Business, Web AnalyticsKarla ZamoraFebruary 6, 2023google analytics, marketing analysis, ga4Comment

Analyze Your Year & Plan for Q1 Using Google Analytics

As Q4 is coming to an end and Q1 is looming in the distance, it’s critical to take this time to look back so you can move forward.

Should you DIY Your Marketing Analytics Strategy?

Know when to DIY your Marketing Analytics and when to hire out.

BusinessKarla ZamoraJuly 27, 2021google analytics, marketing measurement plan, marketing strategyComment

The 3 Things Your Marketing Analytics Strategy NEEDS!

Discovery the 3 things that your Marketing Analytics Strategy needs to have to support you in your business.

BusinessKarla ZamoraApril 29, 2021google analytics, marketing measurement plan, marketing strategyComment

6 Steps to Help You Switch to Google Analytics 4 (GA4)

Follow these 6 steps to help you transition to GA4 with ease and confidence.

Web AnalyticsKarla ZamoraApril 29, 2021google analyticsComment

What You Need to Know: UA vs Google Analytics 4 (GA4)

Google Analytics 4 is now available, find out what’s new and what’s different.

GA4Karla ZamoraFebruary 9, 2021google analytics, ga4 Comment

5 Steps to Building your Marketing Measurement Plan

Walking you through the steps to take to build your Marketing Measurement Plan.

BusinessKarla ZamoraApril 16, 2019social media, metrics, instagram, facebook, twitterComment

6 Reasons why you need a Marketing Measurement Plan

Learn why your business needs a Marketing Measurement Plan.

BusinessKarla ZamoraApril 3, 2019social media, metrics, instagram, facebook, twitter Comment

Should Your Business be on Social Media?

Find out what metrics you need to calculate in order to answer the question.

BusinessKarla ZamoraFebruary 12, 2019social media, metrics, instagram, facebook, twitter Comment

Social Media Analytics - Going Beyond the Like

Learn how you can go beyond tracking your social media vanity metrics!

Web AnalyticsKarla ZamoraFebruary 5, 2019google analytics, social media, metrics, instagram, facebook, twitterComment

Google Analytics Basics Series - Page Views

Final week of the Google Analytics Basic Metrics series, sharing what’s what about the various page view metrics.

Google Analytics Basics Series - Time on Site

Week 3 of the Google Analytics Basic Metrics series, talking all about the various time metrics and what’s unique about them.

Google Analytics Basics Series - Bounce Rate and Page Exit Rate

This week in the Google Analytics Basic Metrics series, it’s all about the Bounce Rate and Page Exit Rate.

Web AnalyticsKarla ZamoraJanuary 15, 2019google analytics, bounce rate, page exit rate, metrics Comment

Google Analytics Basics Series - All About Visits

Starting the year understanding the Basic Metrics of Google Analytics - This week it’s understanding Visits.

Web AnalyticsKarla ZamoraJanuary 8, 2019google analytics, metrics, visits Comment

Track your ROI this Holiday Season

Track the ROI of your marketing campaigns this Holiday Season.

Web AnalyticsKarla ZamoraDecember 18, 2018google analytics, metrics, ecommerce, marketing, small businessComment

Segmenting your data is key to business growth

Learn how segmenting your website data leads to business growth.

Web AnalyticsKarla ZamoraDecember 11, 2018segmentation, google analyticsComment

5 Essential SEO Strategies for 2019

5 SEO strategies all businesses need to implement in 2019.

SEOKarla ZamoraNovember 27, 2018search engine optimization, seo, small business Comment

5 Must-Have Google Analytics Goals

Sharing the 5 Google Analytics Goals all business need to be tracking.

Web AnalyticsKarla ZamoraNovember 20, 2018google analytics, goals, tracking, analytics goalsComment